No7 Booklet

I picked up this booklet around Christmas time when No7 were promoting their natural skin products. The booklet is A6 size and the inside cover is spotglossed with a repeated pattern. I think No7 wanted to go for a stylish yet sophisticated look as their products are usually effective when you use then and are a bit more than student prices! The booklet is beautifully layed out with script typography and photography. It uses a lot of negative spacing so the information can breathe and it is generally a nice little booklet to look at. I hope to produce something like this for my 10 things you should know about drinking games brief.