Fruity Typography

This idea uses the two fruits used to make the fruit drink to make the typography. I fell its a good way of relating the type to the product and it overall looks interesting than using a populr typefae.


Making images out of words. I think the idea work well as it carries the message through the shape. However, if i have a lot of information to cram inside a shape there maybe problem with the readability of the message.


Making typography grow out from the product may bring this campaign to life. The composition of the type and layout is most important and the colors used are showing hierarchy within the design.


Using and photographing actual fruit to create a image/pattern/typography i feel works really well. It brings out the colours, textures and detail of the fruit and it can create quiet an interesting gradient too. I would like to explore my ideas in this format, lets just see how that gies