The adidas marathon poster has a very freehand/illustrative feel to it. I like how a collage of arrows are working together to create the adidas logo which relate to the direction signs which are placed dusing marathons. It is a very simple black and white poster which mens it would be cheap to produce and money could be spent on the type of stock you want to print on. The simplicity of the poster works really well as it isnt too busy and the most important information is shown. Simple and straight to the point.
I think this is a really nice two colour poster. This would have been easy to produce and a really nice idea of having the image flipped to play on the word 'half' in half marathon. Also the vecotrs of the buildings from Austin works really well too. However, im not sure of the flood of the imagery of the participants, i think this spoils such an interesting and different poster for a marathon.
I love the mix of photography in this poster. Even though the imagery is relevant in using the sand and footprints in the sand, the typography and the red works really well with it.
Running man with images from past marathons to create the image. From a distance you cant notice the man is filled with the small images. The logo of the event has been placed in the center of the bottom of the poster, which works well with all the negative space around the silhouette of the running man.
What i have learnt from these images:
1. Two colour posters work well
2. Negative space lets design breathe and makes it more visible
3. Having small aspects of the design relating to the marathon gives the poster character
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