Successful logo design

It’s no coincidence that the most memorable logo designs are also the most simple in appearance. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant. - Logo Design Love

WWF
Designed by Sir Peter Scott, in 1961.


Shell
Designed by Raymond Loewy, in 1971.


Innocent
Designed by Deepend, in 1999.


London Underground
Designed by Edward Johnston, in 1918.


Mitsubishi Motors
Designed by Yataro Iwasaki, in 1870.


Shelter
Designed by Johnson Banks, in 2003.


Apple
Designed by Regis McKenna Advertising, in 1977.


Penguin
Designed by Edward Young, in 1935.