Ganze brand identity design by David Airey

Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.
Davids client listed “young, funky, and cool” as keywords for the project, and wanted a design that would work in single colour (helping with print costs on bespoke t-shirt runs). The Ganze type was custom-designed using the rolling surf as inspiration.

I think the simplicity of the logo works well when having the break the logo up, for example in this case, the letter G had been taken onto the context shots and you could still recognize the brand by taking a single letter out. I think the most interesting part of seeing this identity design by Airey was his target audience. Designing for women within a certain age group who have a passion for a certain sport. He probably had to think about what women would like this this age group and design a logo which related to his market.