Monday, 19 April 2010

Next Logo by Paul Rand

Something i found quiet funny said by one of the famous designers Paul Rand which i found on logodesignlove..lol

In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

Steve Jobs on working with Rand:

“I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”


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