Sunday, 11 April 2010

Soul Cal,2007 by B&W studio

Soul Cal,2007
Brand identity and point of sale for national fashion retailer.

A really simple and effective identity by B&W studios again. I love the tags they made, they would have probably been lazer/die cut to get the crisp cut outs. The bright coloured labels really compliment the cardboard stock which the logo has been vut out of and it really does work well. After seeing this, i have learnt that adding a splash of colour onto different stocks really gives a nice finish to design and works well to give a nice contemporary look.



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