I lovely piece of branding for the London Design festival 2009. I think the single colour and pure typography project has worked really well. I think some people may have expected a lot illustration on this promo material for the London Design festival instead of type. As a result everything works really well together, the logo works on every bit of promo and it all comes together really nicely.
What i have learnt:
1. The simpler the logo the easier it is to keep design consistent when applying it onto other promotional stuff.
2. Single colour works really well which may also be cheaper to produce.
3. A simple logo works really well.
Tuesday, 23 February 2010
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